Building out content for scaling property investment agency

The Prestbury Advisory is a growing property investment consultancy that punches well above its weight. Based in Manchester, they have a high level of expertise, access to top tier investment opportunities and offer clients a market-leading service. 

Alex Bird, the company’s founder, came to me when it was time to expand their marketing and shout a bit louder about what makes The Prestbury Advisory such a good choice for investors.

A growing company at the beginning of their marketing journey

Scaling companies often reach a point where they have a lot to say but they need a hand getting the message out. The Prestbury Advisory was in that position and wanted to start producing regular written content that would add value for their clients.

They needed a range of content and it had to be created from scratch. That meant a lot of research and analysis to produce insight articles for the website, development pages to assist with sales, and location and market guides to educate potential clients.

A one-off job that turned into regular support

I was initially brought on in a limited capacity to assist with location and market guides. The company had previously used a different copywriter for their insight articles, so that wasn’t required at the outset.

However, the location and market guides produced went down well, and the company continued to expand its marketing work. Alistair McGovern was brought in as the company’s new Head of Marketing, and he decided to engage my services on a regular basis.

We now collaborate on weekly insight articles that are in-depth, relevant and focus on adding as much value for the reader as possible. 

Going beyond the industry standard

We always aim to go further than the standard in the industry and offer a level of insight that is uncommon, aligning with the company’s overall commitment to providing the highest level of advice possible.

Alistair said:

“Alex always delivers, and his work is of the highest quality. His knowledge of the property industry shows in the material he produces, and he is able to capture our business objectives seamlessly.

“I’ve worked with Alex for several years, across numerous projects, and would recommend anyone to do the same. 

“Alex is a valuable asset to our business, and I look forward to working with him on many more projects.”