Utility and infrastructure content writing and marketing in Manchester
Professional utility infrastructure copywriting and content marketing services in Manchester.
Content writing services for utility and infrastructure in Manchester
I provide professional content marketing services for utility and infrastructure businesses in Manchester. That includes:
- Content writing
- Content planning
- SEO blog articles
- Brochures
- Case studies
- White papers
- Website pages
- Landing pages
- Leaflets and banners
- Emails and newsletters
- CPDs
- Social media
- and more
I have 15 years of experience in the sector and know how to talk to your customers effectively, no matter how technical or niche your business is.
Contact me today to learn more and get started.
SEO content marketing for utility companies in Manchester
Utility infrastructure is a high-value, low-volume sector which makes it imperative that you get your marketing spot on to avoid missing out on opportunities. Competition for those limited opportunities is also fierce, so the companies which look most appealing and are most easily found will have an in-built advantage.
That's especially important in Manchester. The city is going up fast and needs infrastructure more urgently than ever. But that has gone hand in hand with a rise in the number of utility and infrastructure design and build firms in the city. The opportunities are there but so is the competition - so you need to stand out.
SEO content marketing for utility and infrastructure companies is one important way to do that. You have a technical audience and can afford to get specific - in fact, I would argue it is essential to demonstrate you have the competence and experience to get the job done.
I can help you develop an SEO marketing strategy for:
- Electric power network design and build
- Gas network design and build
- Water network design and build
- Telecoms network design and build
- Rail network marketing
- Transport infrastructure marketing
- Utility network content marketing
Learn more about my content marketing services and get in touch today.
Upgrade your existing utility and infrastructure marketing
If you already have a marketing plan in place for your Manchester utility or infrastructure company, but you're unhappy with how it is performing, I can complete a full audit for you.
It will include:
- What you're doing well
- What coule be improved
- Where you are missing out on marketing opportunities
- Suggestions for how to improve your current marketing outcomes
I can then help you implement any recommendations if required, or you can take the review and do what you want with it!
Ready to take the next step?
Get in touch to arrange a chat.
How can I help you?
I offer a comprehensive range of content and marketing consultancy services which are designed to add value to your business.
Content strategy and creation
When you need expertly written content that speaks to the right people, using the right language to drive valuable engagement.
Content marketing consultancy
When you want fresh eyes and a comprehensive review of your existing marketing plans to ensure outputs align with your ideal outcome.
Marketing management and development
When you want someone to take on and develop your marketing activity for the long term to get it off your plate.
I’ve worked with the biggest names in the sector and exciting start-ups.
Want to see examples of my work?
A trustworthy track record…
…demonstrated by testimonials from previous clients here.
He's easy to work with, which makes life a hell of a lot easier, and offers us a newer and knowledgeable angle for the industry topics we need to cover.
Quite simply, one of the best freelancers we’ve worked with in a long list of many!”
Working with Alex has been a pleasure. His writing is high quality, in-depth and always on time.
He makes the whole process easy, from briefing to reviewing, and with an attention to SEO best practice that separates him from other freelancer writers.”
Alex feels more like an extension of the marketing team and is a pleasure to work with. I would highly recommend Alex to any business or individual seeking content support from a trusted specialist.”
Frequently asked questions
Do small companies need a full marketing service?
This is a good question. Marketing managers and the full range of marketing activities can be a bit overwhelming for small businesses sometimes. It can seem like a lot of work – but that doesn’t mean it’s not worth doing. The only way to grow is to get your product out there and in front of potential customers consistently. People need to know about you, and the earlier you start marketing the sooner you will see results.
How long does a content review take?
This depends on exactly what you want and the state of your existing content marketing activities. We will agree set deadlines at the start of any collaboration so you know what to expect from the outset.
What extra costs should I expect when I start doing marketing?
Marketing is a wide area and there are likely to be extra costs at times. It depends on what you want to do, but you should expect to need a graphic designer and some sort of SEO professional at a minimum. Then, depending on how far along the marketing road you are, you could need a new website, videographers, paid social experts or others. It can seem daunting, but the costs are small in the long-term and the potential benefits are massive.
Will bringing a consultant in upset my existing marketing team?
It shouldn’t do. I aim to provide a positive service that is all about understanding the positives and enhancing them. My consultancy service is not about bringing anyone down or making anyone feel bad about their work. Instead, I aim to help and add value to your existing operation, for the benefit of everyone.
Construction is all about word of mouth, why do I need a marketing team?
It’s true that business has been done for years by word of mouth in construction. However, I guarantee that you’re missing out on business by not investing in marketing. If your business goals require new jobs and customers, you need to do marketing. Word of mouth has a shelf life, and you will want your marketing up and running before word of mouth starts failing you.
Do you only work with large companies?
No, I work with companies of all shapes and sizes in construction and property. The only condition is that I need to provide value to clients. If I feel I can’t do that or that I’m not the right person for the job, I will tell you and try to recommend someone else. Other than that, I can take on construction and property content marketing for anyone from a Tier 1 down to a brand-new start-up.
Still got questions? Get in touch.
