Marketing management and development
When you want someone to take on and develop your marketing activity for the long term to get it off your plate.
Even when you know how important marketing is…
…you sometimes just don’t have time to build a team or do it yourself. That’s where I come in. I can take on the management and development of your marketing function in its entirety.
Ongoing marketing strategy and planning
Long-term marketing direction tailored to your business goals so you always know what the plan is and what’s coming next.
Day-to-day marketing management
I co-ordinate marketing activities that deliver positive outputs in line with the desired overall outcome.
Content creation and copywriting
I will write and create the content needed to engage your customers, drive business and build credibility for your product, in line with the marketing plan.
Campaign management
I will build and manage marketing campaigns so that they reach the right audience with the right message. Then, I will report back on the results and use that data to inform future campaigns.
Brand messaging and positioning
Continuous development of the brand’s message and positioning in line with the desired business outcomes through case studies, news releases, social media and more.
Website content updates
Your site will be kept fresh and up to date with regular reviews of existing content and the creation of new content – all without you lifting a finger.
Something missing? Got a question? Get in touch today, and we can talk about your requirements!
Frequently asked questions
Do small companies need a full marketing service?
This is a good question. Marketing managers and the full range of marketing activities can be a bit overwhelming for small businesses sometimes. It can seem like a lot of work – but that doesn’t mean it’s not worth doing. The only way to grow is to get your product out there and in front of potential customers consistently. People need to know about you, and the earlier you start marketing the sooner you will see results.
How much does a marketing manager cost in construction?
That will depend on the scope of the job required, but in general you should see it as an investment rather than a cost. Especially if you hire a freelance marketing manager for your construction or property business. If you do that, you’re not paying NI, pension, holidays or anything else like that. You get the benefits of an in-house employee without the additional cost.
What extra costs should I expect when I start doing marketing?
Marketing is a wide area and there are likely to be extra costs at times. It depends on what you want to do, but you should expect to need a graphic designer and some sort of SEO professional at a minimum. Then, depending on how far along the marketing road you are, you could need a new website, videographers, paid social experts or others. It can seem daunting, but the costs are small in the long-term and the potential benefits are massive.
Construction is all about word of mouth, why do I need a marketing team?
It’s true that business has been done for years by word of mouth in construction. However, I guarantee that you’re missing out on business by not investing in marketing. If your business goals require new jobs and customers, you need to do marketing. Word of mouth has a shelf life, and you will want your marketing up and running before word of mouth starts failing you.
I can do some bits like social media myself, do I still need marketing help?
If you’ve got a strong social presence already that drives new business then that is a fantastic start – but it’s only a start. There’s more to marketing than posting on LinkedIn, and if that’s all you’re doing then you are limiting your potential customers and how far you can take the business. It all depends on your goals, but if you want to become a large company you need to do more than post pictures from site.
Do I need marketing help if my product isn’t perfect yet?
That depends on how far away you are from completing development, testing etc. If you’re 12-18 months away from having a marketable product, you need to start thinking about marketing now. If you’re years away, it’s probably one to bear in mind but come back to later. Feel free to get in touch and discuss if you’re not sure!
Still got questions? Get in touch.
Look, it’s not just me saying it…
Here’s some kind words current and past clients have said about working with me:
He's easy to work with, which makes life a hell of a lot easier, and offers us a newer and knowledgeable angle for the industry topics we need to cover.
Quite simply, one of the best freelancers we’ve worked with in a long list of many!”
Working with Alex has been a pleasure. His writing is high quality, in-depth and always on time.
He makes the whole process easy, from briefing to reviewing, and with an attention to SEO best practice that separates him from other freelancer writers.”
Alex feels more like an extension of the marketing team and is a pleasure to work with. I would highly recommend Alex to any business or individual seeking content support from a trusted specialist.”
I’ve worked with a huge range of clients, big and small
See some examples of what I’ve done.
