Content marketing consultancy
When you want fresh eyes and a comprehensive review of your existing marketing plans to ensure outputs align with your ideal outcome.
Unlocking the potential and value of your marketing
If your marketing isn’t quite performing in the way you want, a professional outside perspective can help you work out where you can make changes to drive better outcomes.
Guidance and advice
Personalised one-on-one review of your existing marketing activities to evaluate, guide and enhance your content strategy with clear actionable advice.
Content strategy development
If you’re unhappy with your current content outputs, I can create a tailored plan or refine your existing strategy which is aligned with your overall goals and drives a positive outcome.
Content planning and calendars
Sometimes the problem isn’t working out what you want to say, it’s how to say it. Structured content planning and calendars provide clarity and ensure you’re communicating effectively.
Content audits
A review of your existing content to identify gaps, opportunities and underperforming assets, followed by clear advice to take advantage of the opportunities that are discovered.
Case study and storytelling
A review of your completed projects and how you are using them (or not) to communicate the story you want to tell the world, to build credibility and to demonstrate results.
Tone of voice development
Defining a clear, consistent tone of voice that aligns with your brand’s personality and audience.
Marketing campaigns
Supporting your existing marketing campaigns by taking a top level view of your messaging and ensuring that it aligns with your product, business goals and desired outcomes.
Website content evaluation
Refining and re-writing your existing website content so that it effectively communicates your messaging to clients in line with the overall marketing strategy.
Editorial direction
Analysing your customer base, your business goals and current trends in the sector to advise on future editorial direction in your content marketing.
Something missing? Got a question? Get in touch today, and we can talk about your requirements!
Frequently asked questions
How long does a content review take?
This depends on exactly what you want and the state of your existing content marketing activities. We will agree set deadlines at the start of any collaboration so you know what to expect from the outset.
How fast will I see returns if I overhaul my content marketing?
Again, there is no guaranteed timescale in which you will see returns. Content marketing is a long-term investment that continues paying off for as long as you put time and effort into it.
Do you only do consulting?
No, I also do content creation and can undertake any writing that you need. Additionally, I work with a network of trusted designers, web developers, SEO professionals and others who can provide whatever marketing services are required.
Will bringing a consultant in upset my existing marketing team?
It shouldn’t do. I aim to provide a positive service that is all about understanding the positives and enhancing them. My consultancy service is not about bringing anyone down or making anyone feel bad about their work. Instead, I aim to help and add value to your existing operation, for the benefit of everyone.
What type of property and construction businesses do you work with?
I work in all property sectors and with construction businesses of all sizes. I’ve got 15 years of experience in the industry and have seen projects and firms of every type. There is no upper or lower limit on the size of company I can work with.
Still got questions? Get in touch.
Don’t just take my word for it…
Here’s what current and previous clients have said about working with me.
He's easy to work with, which makes life a hell of a lot easier, and offers us a newer and knowledgeable angle for the industry topics we need to cover.
Quite simply, one of the best freelancers we’ve worked with in a long list of many!”
Working with Alex has been a pleasure. His writing is high quality, in-depth and always on time.
He makes the whole process easy, from briefing to reviewing, and with an attention to SEO best practice that separates him from other freelancer writers.”
Alex feels more like an extension of the marketing team and is a pleasure to work with. I would highly recommend Alex to any business or individual seeking content support from a trusted specialist.”
I’ve worked with some of the biggest and best names in the industry.
See how I’ve added value for my clients here.
