Complete content support across a group of companies

FI Real Estate Management (FIREM) is a national developer and property management company which covers the residential, commercial, industrial retail and self-storage sectors.

I joined to supplement their existing marketing team at the request of then-Head of Marketing, Louise Mason. I’d previously worked for Louise and when she needed someone to come in as maternity cover for the company’s existing content specialist, she gave me a call.

The job and workload grew from there. I eventually took responsibility for all of the group’s content writing needs on a long-term retainer. 

Working freelance, but providing a full-time service

Being able to join and complement an existing team is a key way I offer value to clients. FIREM needed someone to come in and hit the ground running without any onboarding or training as there was a lot of work to be done. 

Initially, that meant reviewing all the previous content across the main business and all the subsidiary companies. We revamped all the websites and worked through the existing brochures to improve them and enhance the company’s brand. The pre-existing work was disjointed and outdated, so this was a key stepping stone. I took the task on and refreshed the FIREM group’s entire written footprint.

From there, focus turned to the future of the business and how we could effectively market new developments and businesses.

New businesses and developments to brand

The new tasks included starting the marketing for a flexible office brand – FigFlex – and a new self-storage company – Cuboid. These were key areas of growth for FIREM and needed a professional approach that would speak to key target customers. 

I was able to use my industry knowledge, experience of different property sectors and understanding of different locations around the country to help them create effective websites, brochures and blogs. These were then utilised across the various marketing channels.

 Louise said:

“Alex has worked for me for a number of years across a variety of companies. He is professional, thorough and works quickly to produce high quality work."

“His level of property and construction industry knowledge in particular is extremely detailed – a valuable asset in a field which is often complex and technical."

“Working with Alex is easy and I would recommend his services to anyone.”