Helping a new Head of Marketing accelerate property firm’s growth

North Property Group is a property investment firm that was founded in Manchester and has now expanded nationwide. It has earned itself a big reputation in the industry and is a trusted investment partner for domestic and overseas buyers.

When Sandra Tsang took over as Head of Marketing, the company was at the beginning of a big growth period but lacked the marketing resources to achieve that goal. Sandra’s task was to bring the standard of marketing up and drive engagement with potential buyers around the world.

She brought me on to create a large amount of high quality writing in a short period of time to get everything going as she established the marketing team.

Full suite of marketing materials needed urgently

It’s possible to learn on the job most of the time, but this was not one of those times. Sandra needed a writer with deep industry experience who could work quickly and without supervision to get through the to-do list so she could focus her time and energy elsewhere.

We had previously worked in the same marketing team in a different business and she trusted me with the whole list of briefs she needed completing. That included website copy, market analysis blogs, email campaigns, advert copy and location guides – all of which I was given free rein on. 

It was also vital that the website work took SEO research and best practices into account as this was a key area where Sandra believed the company’s previous marketing efforts had fallen short. It’s another area where I am highly experienced, and I threaded SEO through every web page and article.

Sandra said:

“Working with Alex is amazing. He requires minimal instructions and only an outline brief to get the job done. 

“You don’t even have to worry about the right SEO keywords being included as this is already programmed into his mindset.”

A short-term contract with a big impact

I was only contracted for a short amount of time, but Sandra’s faith in me combined with my experience and knowledge meant that we achieved a huge amount. The content marketing laid the groundwork for the marketing team to grow, and for the business to achieve its goals. 

Aligning people, skills and company priorities is key for any business, but especially when they are hiring freelance help. Being able to provide a high level of quality and value is what I aim for at all times, and what I provided to North Property Group.

Sandra said:

“This is exactly what you want, professional and efficient. I highly recommend Alex to all businesses!”