Content support for dedicated construction agency

SWW Marketing is a creative design and marketing agency that supports construction and manufacturing businesses with their marketing. They aim to work in partnership with their clients, rather than as a traditional agency.

The company’s co-founder, Oliver Smith, contacted me in early 2024 looking for content support across a range of businesses that SWW is partnered with. There was plenty to go at and the team was at capacity. 

Unlocking time and capacity for the SWW team

Being a specialist agency is an advantage in many ways, especially in technical fields like construction and manufacturing. Most companies can’t get what they need from all round agencies, so you typically have a competitive advantage when pitching. The downside is that there are comparatively fewer writers and marketers with knowledge of the industry, so finding experienced people can be hard.

My knowledge and experience in the sector was therefore attractive to SWW as they grew. There was too much work for their existing team, but not enough to justify hiring another full-time member of staff, so it made sense to look for freelance help. 

Providing what an agency needs: Fast, accurate, informed work

I soon started delivering press releases, blogs, social media posts and case studies, working with Jordan Rachael, Senior Account Manager, across a range of clients. 

A key part of my value offer is being able to take on a huge amount of work, then deliver it quickly and accurately – no matter how technical or varied the briefs are. That service paid off immediately for the SWW team.

Jordan said: “Alex understands the construction industry and grasps its nuances and challenges effortlessly.”

Getting the personal side of business right, making life easy for everyone

It’s also important to me to ensure I’m easy to work with. As well as being good business, it’s simply a nice way to live and I always try to be an addition to the team who reduces stress and clears to-do lists, rather than adding to them. 

Jordan said: “Working with Alex has been a game-changer for our team. His communication skills are excellent and, and his easy-going nature and politeness make every interaction a pleasure. 

“Alex consistently goes above and beyond, delivering exceptional work on time. It’s rare to find someone who combines such talent with a proactive attitude. 

“We’re incredibly lucky to work with him and he feels like part of our team.”