Alex Timperley
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Content strategy & creation
When you need expertly written content that resonates with your audience and drives engagement.
Content marketing consultancy
When you need fresh eyes and a review of your existing marketing plans and outputs.
Marketing management & development
When you want someone to take on your marketing activity for the long term and get it off your plate.
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Marketing Insights

Discover the transformative power of content marketing in the construction and property sectors with expert insights.

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Marketing Insights
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Marketing Insights

5 quick ways to get your construction or property content strategy started

5 quick ways to build up a construction or property content strategy when you're struggling.
Alex Timperley
Alex Timperley
July 3, 2025
hands typing on keyboard with a coffee cup on the side.
Marketing Insights

How long should a blog article be for SEO in 2025?

So, getting your blogs to the top of search engine rankings is valuable and worthwhile for any business – but how can you do that?
Alex Timperley
Alex Timperley
October 25, 2024
Person pointing to a printed graph
Marketing Insights

How can a scale-up business professionalise its marketing effectively?

If you don’t want to create a whole marketing department, the obvious step is to hire a freelancer to kickstart it all (which is why they all got in touch with me initially).
Alex Timperley
Alex Timperley
September 26, 2024
Watch on wrist.
Marketing Insights

How long does content marketing take to work? An introductory guide to content marketing

While it’s not a ‘dark art’, content marketing can look a bit opaque from the outside. Here’s an introductory guide to…
Alex Timperley
Alex Timperley
September 11, 2024
Image of a construction guy at a laptop, presumably blogging. Photo by Ivan Samkov
Marketing Insights

3 reasons your construction blog isn’t working – and how to fix it

A good blog section on your website is by far one of the best ways to build your brand and get people coming to your site.
Alex Timperley
Alex Timperley
June 10, 2024
Construction grinder
Marketing Insights

How do you write a great construction case study? (And what makes them so important?)

A case study is a fantastic way to shout about how great your product or service is, show how its unique features benefit your customers and prove that it works in the way you say it does.
Alex Timperley
Alex Timperley
April 5, 2024
Manchester construction site
Marketing Insights

Why invest in content creation for your construction or property business?

When you can point to the physical results of your work, it raises the question of how important an online presence really is.
Alex Timperley
Alex Timperley
March 7, 2024

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