Six years of content and marketing support for Alliance Investments

Alliance Investments (AIL) is a property consultancy based in Manchester with clients from around the world. They sell property in the UK’s busiest markets to investors and owner-occupiers, but that is a crowded field and makes effective marketing absolutely essential to differentiate the company from competitors. 

I’ve been with AIL since joining Property Alliance Group in 2019 to help them establish their marketing operation. AIL retained my services when I went freelance and we continue to work together successfully. 

New, engaging content across a range of marketing functions

The company has a constant need for relevant, researched, original copy across its range of marketing activities, including:

• Website and landing pages
• UK property market insights blog
• Development pages and brochures
• Location guides
• Market guides
• Email campaigns

Regular support for an evolving team

I have done all of AIL’s writing for almost six years, as well as assisting with all types of marketing. That has continued with four different marketing managers and been in collaboration with graphic designers, SEO specialists, social media marketers, PPC professionals and others. 

No matter how the team has evolved over the years, I have offered a consistent service so that the company has a high quality baseline for its marketing and can engage with its target audience effectively. 

Emma Gibson, a very talented SEO specialist and marketing strategist who I have worked with for many years at AIL, said: “I am consistently impressed by Alex’s exceptional talent and deep understanding of crating content that not only captivates, but also aligns seamlessly with SEO objectives.

“Alex has a unique ability to transform my content marketing plans into engaging and creative content that resonates effortlessly with the target audiences.”

Providing more than just writing

Being with a company so long means working on more than just writing. Part of my role is contributions to marketing planning and strategy, defining the tone of voice, advising on website redesigns, researching locations for the sales team and much more. 

In effect, my time with Alliance Investments has been something in between content writing and overall marketing consultancy. This has proven to be of particular value to Jessica Cook, AIL’s Head of Marketing, who has used my experience of the company and the sector during the process of rebuilding the website and brand following a challenging period for the company.

Jess said:

“I’ve been working with Alex for the past year, and honestly, he’s been incredible to work with. Even though he’s a freelancer, Alex feels like a core part of the team.

“He’s played a huge role in boosting our organic channels and consistently delivers content that’s not just well-written, but genuinely impactful. He just gets it, from tone of voice and audience needs to what actually drives results.  

“What I really value about Alex is his ability to dive deep into topics, research thoroughly, and bring fresh thinking to every brief. He’s sharp, reliable, super easy to work with and always brings his A-game, even when things are moving fast. 

“He’s helped us hit our goals, kept us on track during busy periods, and more than once has been a real lifesaver. If you’re looking for someone who’s not only talented but also goes above and beyond, I couldn’t recommend Alex more.”